Go Fashion (Go Colors) IPO: Information analysis

Incorporated in 2010, Go Fashion is involved in manufacturing, designing and marketing women's bottom wear. Operating under the brand name 'Go Colors', it is one of the few early entrants in this segment. As of September 2021, the company sold bottom wears in over 50 styles and 120 colours. It boasts 459 exclusive brand outlets (EBOs), comprising 12 kiosks and 11 franchise stores, in 23 states and union territories across India. The company also operates through long-format stores (LFSs - with 1,270 stores as of September 2021), including selling through major players such as Reliance Retail, Unlimited and Spencer's. Out of its total revenue in FY21, 69 per cent came from EBOs, 22 per cent from LFSs, 5 per cent from online and the remaining from multi-brand outlets. The company's busine