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The diamond delusion

Why years of price stagnation isn't even the real story behind diamonds' failure as an investment

Diamonds aren’t forever: Here’s why they are poor investmentsAI-generated image

dhanak हिंदी में भी पढ़ें read-in-hindi

There has been much discussion lately about how diamond prices have stagnated over the past two decades, with various experts weighing in on whether these precious stones are worth considering as investments. However, this entire conversation misses a fundamental point - diamonds were never truly investments in the first place, and the very idea that they could be is a carefully constructed marketing myth.


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