Incorporated in 2000, CarTrade is a multi-channel auto platform with coverage and presence across all types of vehicles and other value-added services. The company offers a variety of solutions across the automobile value chain for marketing, buying, selling and financing new and pre-owned cars, two-wheelers, as well as pre-owned farm and construction equipment.
The company operates several renowned brands, including CarWale, CarTrade, Shriram Automall, BikeWale, CarTradeExchange, Adroit Auto and AutoBiz. As on June 30, 2021, its consumer platforms, including CarWale, CarTrade and BikeWale, collectively had an average of 2.7 crore unique visitors per month and out of this, more than 88 per cent of visitors were without any paid searches. In addition to an increase in the average number of unique visitors, the company has also been able to increase listing on its online and offline platforms from 7 lakh in FY19 to 8.1 lakh in FY21. An increase in the number of buyers and sellers enables the company to collect more data, thereby enabling it to offer a superior customer experience.
The company earns the majority of its revenues in the forms of commissions and fees from the auction and remarketing of used vehicles for retail customers, banks and other institutions. Revenues from this segment accounted for more than 57 per cent of the total revenues in FY21. Besides, the company earns 35 per cent of its revenues by providing online auto advertising, lead generation and technology services to OEMs (original equipment manufacturers). The remaining revenues come from valuation and inspection services to institutions.
- The company has created an automotive digital ecosystem that connects customers, OEMs, dealers, banks, insurance companies and other stakeholders.
- According to a RedSeer report, CarTrade was the only profitable automotive digital platform in FY20.
- Having a vast online presence, the company has an asset-light business model. It also operates 114 auto malls and the majority of them are on lease or rent from third parties.
- In the past, some of the vehicles sold through the company's website have turned out to be stolen, which could raise questions about the company's integrity and the reputation of its brands.
- There has been a general trend that new and used car buyers research online on the company's platform and then make the final purchase from brick-and-mortar dealers. This leads to lower customer conversion.
- Ride-hailing services such as Uber and Ola have always been a threat to the company, as consumers may prefer them over owning a vehicle.
1. Are the company's earnings before tax more than Rs 50 crore in the last twelve months?
No, the company reported earnings before tax of Rs 47 crore in FY21.
2. Will the company be able to scale up its business?
Yes. Rising middle-class income, increasing young population and the growing demand for owning a vehicle are likely to lead to an increase in the demand for used cars. The used car market in India is expected to grow at a CAGR of 11 per cent in the next five years. Apart from this, increasing internet and smartphone penetration, initiatives undertaken by the government and lower car penetration in India are some other growth factors for the company.
3. Does the company have recognisable brand/s, truly valued by its customers?
Yes, the company owns and operates some of the very well-known digital platforms, such as CarWale, CarTrade and BikeWale.
4. Does the company have high repeat customer usage?
No, buying cars or bikes is generally done once in three-five years, which leads to lower repeat customer usage for the company.
5. Does the company have a credible moat?
Yes, Shriram Automall, CarTrade's used vehicle auction business, is one of the leading platforms based on the number of vehicles. It facilitates buying and selling of all types of vehicles, including three-wheelers, commercial vehicles and farm and construction equipment.
6. Is the company sufficiently robust to major regulatory or geopolitical risks?
No, the company has to adhere to various regulations, including the IT Act, TRAI Act and Data Privacy Bill, to name a few.
7. Is the business of the company immune from easy replication by new players?
No, new competitors can enter the technology-based online market. Apart from this, OEMs or large dealers can also create their own online platforms to showcase their vehicles.
8. Is the company's product able to withstand being easily substituted or outdated?
No, online services provided by the company can be easily substituted by the company's competitors.
9. Are the customers of the company devoid of significant bargaining power?
No, customers of the company are usually buyers and sellers of new and used cars and have plenty of other platforms to buy or sell vehicles.
10. Are the suppliers of the company devoid of significant bargaining power?
Yes, the company's suppliers include technology providers who have no bargaining powers.
11. Is the level of competition the company faces relatively low?
No, the company faces stiff competition from other online platforms, such as Cars24, CarDekho, BikeDekho and Mahindra First Choice Wheels.
12. Do any of the founders of the company still hold at least a 5 per cent stake in the company? Or do promoters totally hold more than a 25 per cent stake in the company?
No, the company is professionally managed and does not have an identifiable promoter.
13. Do the top three managers have more than 15 years of combined leadership at the company?
Yes, Mr Vinay Vinod Sanghi, CEO and Mr Banwari Lal Sharma, CEO-Consumer Business, have been associated with the company since 2009 and 2004, respectively.
14. Is the management trustworthy? Is it transparent in its disclosures, which are consistent with SEBI guidelines?
Yes, we have no reasons to believe otherwise.
15. Is the company free of litigation in court or with the regulator that casts doubts on the intention of the management?
Yes. The company is free of any meaningful litigation, however, there are several tax litigations against the company and its subsidiaries.
16. Is the company's accounting policy stable?
Yes, we have no reasons to believe otherwise.
17. Is the company free of promoter pledging of its shares?
Yes, there is no pledging of any sort.
18. Did the company generate the current and three-year average return on equity of more than 15 per cent and return on capital of more than 18 per cent?
No, the company generated current ROE and ROCE of 5.4 per cent and 2.9 per cent, respectively. The three-year average ROE and ROCE stood at 2.8 per cent and 3.0 per cent, respectively.
19. Was the company's operating cash flow positive during the previous three years?
Yes, the company generated positive cash flow from operations in the last three years.
20. Did the company increase its revenue by 10 per cent CAGR in the last three years?
No, the company revenues increased at a rate of 1.3 per cent in the last three years.
21. Is the company's net debt-to-equity ratio less than 1 or is its interest-coverage ratio more than 2?
Yes, the company is net debt free.
22. Is the company free from reliance on huge working capital for day-to-day affairs?
Yes, with an asset-light business model, the company does not require huge working capital for day-to-day affairs.
23. Can the company run its business without relying on external funding in the next three years?
Yes, the company has been generating profits and positive cash flows, along with Rs 650 crore of cash and cash equivalents on its balance sheet.
24. Have the company's short-term borrowings remained stable or declined (not increased by greater than 15 per cent)?
Yes, the company is net debt free.
25. Is the company free from meaningful contingent liabilities?
Yes, the company has a negligible amount of contingent liabilities.
26. Does the stock offer an operating-earnings yield of more than 8 per cent on its enterprise value?
No, the company's stock will offer an operating-earnings yield of 0.7 per cent.
27. Is the stock's price-to-earnings less than its peers' median level?
NA, the company does not have any listed peers in India. However, the stock current P/E stands a bit on the higher side at 73.4 based on March 31, 2021 numbers.
28. Is the stock's price-to-book value less than its peers' average level?
NA, the company does not have any listed peers in India. However, the stock current P/B stood at 4.2 based on March 31, 2021 numbers.
Disclaimer: The authors may be an applicant in this Initial Public Offering.