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What your favourite stock metric is hiding

ROE is one of the most watched numbers in investing. DuPont analysis shows why it can also be one of the most misleading.

DuPont analysis: How to tell if a company's rising ROE is real or fakeVinayak Pathak/AI-Generated Image

Summary: Force Motors tripled its ROE by earning more. Hyundai India grew its ROE while sales and profits both declined. Same metric, opposite stories. Here's the tool that tells them apart in three steps.

You see a company's ROE jump from 25 per cent to 42 per cent. The instinct is immediate: something good is happening here. But what if profits actually fell during that same period? What if the equity base was hollowed out before a big listing? The number went up. The business did not.

ROE, return on equity, distils an entire business into a single, legible percentage. That is its appeal. And that is its problem.

Two companies can report the same ROE and stand on completely different ground. One earned it. The other engineered it. The headline will not tell you which. You have to go deeper.

The framework

DuPont analysis breaks ROE into three parts.

ROE = Net profit margin × Asset turnover × Financial leverage

Net profit margin — how much profit the company keeps from every rupee of sales. Rising margins usually mean pricing power, cost discipline or both.

Asset turnover — how hard the company's assets are working. DMart runs high turnover because inventory moves fast. Cement companies run low turnover because their plants take decades to pay off. Neither is wrong. Both tell you something about the business model.

Financial leverage — how much of the business is funded by debt rather than shareholder capital. Leverage amplifies ROE. It also amplifies risk. Lenders do not care about quarterly performance. Their interest gets paid regardless.

The same ROE can be reached through any combination of these three. Which lever moved is the only question worth asking.

Force Motors: The earned kind

Force Motors’ ROE went from under 8 per cent in FY23 to over 30 per cent in FY25. Dramatic. The interesting part is how.

Year Net sales Net profit Avg assets Avg equity NPM Asset turnover Fin. leverage ROE
FY23 5,029 134 3,787  1,811  2.7 1.3 2.1 7.4
FY24 6,992 388 4,211  2,065 5.5 1.7 2.0 18.8
FY25 8,072 801 4,774  2,644 9.9 1.7 1.8 30.3
NPM is net profit margin.

Net profit margin went from roughly 3 per cent to nearly 10 per cent. The company shifted deliberately, from a fleet-focused van manufacturer into a premium mobility platform. Fixed costs stayed broadly flat as volumes grew. Operating leverage did the rest.

Asset turnover improved from 1.3 times to 1.7 times. Financial leverage fell from 2.1 times to 1.8 times.

That last part matters. Most companies expanding ROE aggressively do it by taking on more debt. Force Motors did the opposite. The equity base grew because the business was generating real profits, not because the denominator was being managed.

This is what earned ROE looks like. Messy on the way up, clean in the components.

Hyundai Motor India: The dressed-up kind

Same exercise. Very different story.

Year Net sales Net profit Avg assets Avg equity NPM Asset turnover Fin. leverage ROE
FY23 60,308 4,709 30,745  18,456  7.8 2.0 1.7 25.5
FY24 69,829 6,060 29,574  15,360 8.7 2.4 1.9 39.4
FY25 69,193 5,640 27,233  13,481  8.1 2.5 2.0 41.8
NPM is net profit margin.

Net profit margin barely moved, with a dip in between. Asset turnover improved, genuinely, from 2 to 2.5 times. That is the one bright spot.

Everything else is the equity base.

Before listing its Indian arm in late 2024, Hyundai's Korean parent extracted a special dividend of Rs 10,782 crore from the subsidiary. Average equity shrank by roughly 27 per cent. ROE, profit divided by equity, rose because the floor was cut away.

FY25 makes it explicit. Sales fell. Net profits fell. ROE climbed anyway, from 39 per cent to 42 per cent. A falling business with a rising metric. That is not vigour. That is arithmetic working in reverse.

What DuPont cannot see

It tells you which lever moved. Not whether the move was real, sustainable, or worth trusting.

Working capital is invisible to it entirely. A company can show healthy margins and asset turnover while stretching supplier payments or drawing down cash. The cash conversion cycle, how long it takes to turn inventory into actual cash, is one of the more honest tests of operational health. DuPont does not see it.

Use it to ask better questions. Not to find final answers.

The point

Most investors stop at the ROE number. That is the mistake.

The same ratio can mean a business firing on all cylinders or one that found a clever way to make the maths work. Force Motors and Hyundai both showed rising ROE over the same period. One was building something. The other was managing a number.

The headline will not tell you which. The components will. Always.

Knowing which numbers to trust and which ones to look behind is the kind of analysis that separates informed investing from expensive guesswork. Value Research Stock Advisor does exactly that to help you understand what a business is actually doing before you decide whether it belongs in your portfolio.

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This article was originally published on April 23, 2026.

Disclaimer: This content is for information only and should not be considered investment advice or a recommendation.

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