Dealing with all-time highs

These are the kind of times during which investors always have a difficult time separating the good from the bad. It's the rising tide that is lifting all boats. Remember, while we investors lose money in equity funds when the markets go down, we often sow the seeds of those losses when the markets are high by investing indiscriminately. Even badly-run funds look so much better than the previous week, and soon, sales agents will start the earnest work of putting lipstick on pigs. Don't fall for it.

This article was originally published on July 25, 2023.