Business guru Peter Drucker has been quoted as saying, "What you cannot measure, you cannot manage." Of course, Drucker is a consultant for big business, and in contrast to what he says, many small and medium-sized businesses do very well based just on the strength of the entrepreneurs' instincts. For running a small business, instinct is just a different way of measuring, but in the subconscious.
This article was originally published on June 22, 2023.