Landmark Cars IPO Review | Key things to know before you subscribe | Value Research This automotive retailer for premium and luxury brands in India has come up with an IPO. Read to know more about the public offer.
IPO Analysis

Landmark Cars IPO: Should you apply?

This automotive retailer for premium and luxury brands in India has come up with an IPO. Read to know more about the public offer.

12-Dec-2022 •Udhayaprakash

Landmark Cars IPO Review | Key things to know before you subscribe

Landmark Cars IPO Review

About the company
Landmark Cars is an automotive retailer for premium and luxury brands in India and is the number one dealer for Mercedes-Benz, Honda and Jeep. Its revenue sources include vehicle sales (80 per cent) and after-sales services (20 per cent).

Strengths

  • The company has enjoyed long-standing partnerships with brands like Honda, Mercedes, and Volkswagen, some going as far back as 1998.
  • India is still an underpenetrated market for luxury and premium cars. According to a CRISIL report, the premium and luxury car market is expected to grow at a 12 and 16 per cent rate, respectively.

Weaknesses

  • Low sales volume and cyclical industry: Vehicle sales growth in terms of volume has been abysmal for three of its clients. Honda suffered a year-on-year decline of -4.6 per cent, Mercedes posted a 5.6 per cent growth, and Renault recorded a measly 3.2 per cent growth. Further, the industry's cyclical nature means its topline suffers from uncertainty.
  • Dependence on brands: The company is primarily a retailer for luxury and premium car brands. Hence, its performance is tied to customer sentiment towards these brands.
Landmark Cars IPO Review
Landmark Cars IPO Review
Landmark Cars IPO Review
Landmark Cars IPO Review
Landmark Cars IPO Review

Disclaimer: This is not a stock recommendation. Do your due diligence before investing.

Suggested read:
Abans Holdings IPO
Sula Vineyards IPO

Recommended Stories

stories

Price multiples: What are they and how to use them?

2 min read •By Asif Ali and Mithilesh Bhaumik

stories

Pump and dump 2.0

3 min read •By Mithilesh Bhaumik and Swastik Sharma

stories

Investing lessons from the Buffett of Britain

3 min read •By Samridh Rela

stories

What is diluted EPS?

2 min read •By Asif Ali

stories

Not quite black and white

3 min read •By Dhirendra Kumar

stories

Global Surfaces IPO: Is it worth your investment?

2 min read •By Samridh Rela

stories

Macro, micro, up, down

5 min read •By Dhirendra Kumar

stories

A zero compromise position

3 min read •By Dhirendra Kumar

Other Categories

First Page

Value Research CEO Dhirendra Kumar reflects on pressing issues facing investors today and shares timeless advice to keep them on track.

Investment Options

Value Research Premium

Articles about Value Presearch Premium, showcasing the benefits of taking a premium subscription on Value Research.

Wealth Wise

Category Compass

In-depth analysis of category trends and performance and updates on fund recommendations

Fund Analysis

Insight

Advice, opinion and guidance not specific to a fund or a category.

NFO Review

Passively Yours

Performance Update

SIP Sahi Hai

Investing via SIPs in mutual funds is a great way to build wealth over time. The articles here tell you exactly why and how.

IPO Analysis

Our analyses of IPOs will answer important questions on the company’s fundamentals, business model, strengths, weaknesses, and of course the valuation of the stock.

Stock Advisor

Value Research Stock Advisor is a premium service that provides subscribers with thoroughly-researched stock recommendations with regular updates. The stories here draw from the Stock Advisor team’s experience researching companies.

Fund News

Check updates from Mutual Funds on dividends, changes to exit loads, NFO announcements, and more.

Fundwire

News, analysis and features on mutual funds.

Newswire

Archive of news updates related to investment regulations, stock markets, mutual funds and more.

Stockwire

News, analysis and features on stocks.

Budget Special

Analysis of the budget and other key developments in the taxation structure, tax rules, etc.

Fund Basics

Archive of introductory articles on mutual funds. Especially useful for those are beginners to MF investing.

Fund Update

Views and commentaries on mutual fund trends and developments

Income Tax Know-how

Stuff you need to know as you file your income tax returns.

Insurance

Before investment comes insurance. Here, we provide guidance on buying adequate cover for you and your family.

Interview

Insightful conversations on the markets, funds, and what matters right now.

Laughing Stock

Learning

Useful articles to help you invest better, whether you are a new investor or well into your investment journey.

Manager Speak

Conversations with investment managers in charge of funds under our Premium Coverage

New Issue Announcements

Updates on new issues of Mutual Fund Insight and Wealth Insight magazines.

Tax Saving Alternatives

Learn more about tax saving investments under Section 80C and how you can benefit from them.

Using Value Research Online

Value Research Online brings to you a wide array of tools and features to invest better, make important decisions and track your portfolio. Learn how you can use them here.

Videos

Words Worth

Archive of articles that focus on the investing philosophy of masters like Warren Buffet, Walter Schloss, Charlie Munger and more.