Stuff we can't live without

The Indian FMCG sector did sales of $47 billion in 2015 and is projected to grow to $100 billion plus by 2020. Personal care and food corner two-thirds of FMCG revenues (source: IBEF) in the country. Any India consumer story cannot be complete without these two essential industries. Personal care is one of our most basic requirements. All of us and our children are going to use personal-care products all through our lives. All of us are going to use toothpaste every day of our lives; we are always going to wash with soap, and oil our hair; and our clothes will need detergents to get them clean. Personal-care products are addictive products. Once you get hooked to one particular brand, you will keep on going to that brand. If it's not in stock, you'll ask the shopkeeper or mall attendant when your brand is going to be re-stocked. Even children nowadays have their own preference for particular brands of soap, shampoos and creams. This gives personal-care companies a power over their customers. Personal care accounts for hal