10 quality myths investors fall for

What if everything you thought you knew about quality investing was wrong? What if some of our most cherished beliefs about high-quality businesses aren't as rock solid as we think? Rupal J Bhansali, with her sharp contrarian lens, challenges the conventional wisdom of what constitutes quality in businesses. The founder and CIO of Double Duty Management, in her book 'Non-Consensus Investing', breaks down the most popular myths about what makes a business great and highlights some nuances that investors often overlook when it comes to spotting quality in business. Let's dive into some of her insights.

This article was originally published on March 01, 2025.