Profit is everything

Profit 100, our cover feature of 'Wealth Insight' June 2023 issue, is an annual exercise and has been so for many years. Until recently, I always considered it to be the kind of feature that was extremely useful for investors but a fairly routine exercise. Our team has evolved a unique and effective methodology for working on the data analysis for the feature. Still, at the conceptual or theoretical level, there was nothing much to discuss. However, things have changed now, and not for the better. Here's what happened. Since time immemorial, everyone has understood that profits are the central feature of businesses and investments, and no discussion is needed on this issue. Here are some basics any sane businessperson, investor, or analyst considers undeniable: Sustaining profits is crucial for survival. Optimising profits with less resource allocation, such as capital and other