Vedant Fashions (Manyavar) IPO: Information analysis

Incorporated in 2002, Vedant Fashions is India's largest company in the men's wedding celebration wear segment. Best known for its flagship brand Manyavar, the company sells its merchandise under various other brands such as Mohey, Mebaz, Manthan, and Twamev. Under the brands Mohey and Mebaz, it also caters to women's wedding wear. The company primarily operates through EBOs (Exclusive Brand Outlets), where they generated 90 per cent of the sales as of FY21. The remaining came from MBOs (Multi Brand Outlets), which accounted for 6 per cent, LFS (Long Format Stores), which accounted for 1 per cent, and the remaining from online channels. As of September 2021, the company had a total retail space of 1.2 million square feet across 212 cities in India and eight cities internationally. It has 535 EBOs in India and 11 EBOs across countries like the