Profitable business ideas 2022: Return to normalcy | Value Research With the pandemic leading to a sea change in the business world, the ability of companies to adapt has emerged as a key success factor
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Top trends to profit from in 2022: Return to normalcy

With the pandemic leading to a sea change in the business world, the ability of companies to adapt has emerged as a key success factor

Although many people are making predictions about the end of the pandemic, chances of going back to the pre-pandemic world look slim. Only time will tell whether COVID-19 can be eradicated or we will have to learn to live with it. In fact, as you read this, a new variant named Omicron has spread across the world.

The pandemic has resulted in a host of changes in the business world. With remote work gaining more popularity, greater importance is being given to employee well-being. On the other hand, the growing adoption of digital business models has accelerated digital transformation across sectors. Amid all, it has become more important for organisations to nurture new leadership skills and create a skilled and efficient workforce in order to stay relevant in the new normal.

While the adoption of these seemingly 'soft' skills is being witnessed across the board, its importance is a tad bit more for companies that were ravaged by the pandemic. Nevertheless, the entire situation has paved the way for larger and stronger players to increase their market share. It has also reinforced the principle that the success of a company largely depends on its ability to adapt.

Top trends to profit from in 2022: Return to normalcy

In focus: Jubilant FoodWorks
One of the largest food-service companies in India, Jubilant FoodWorks holds the exclusive rights to develop and operate the Domino's Pizza brand in India, Sri Lanka, Bangladesh and Nepal. It also holds exclusive rights for the Dunkin' Donuts brand in India. Jubilant has a presence in the Chinese cuisine segment through its in-house brand 'Hong's Kitchen' and has recently added biryani to its portfolio by launching the 'Ekdum!' brand. As of September 2021, the company operated 1,435 Domino's Pizza restaurants across 307 cities in India.

Jubilant intends to be a food-tech powerhouse, as evident from the launch of its analytics and insights division in FY21. The division works with product and engineering teams to strengthen the company's digital capabilities. Besides, it is looking to invest in technologies to improve customer and employee experience and reduce inefficiencies in its supply chain and store operations. Given that the company already operates on a comparatively large scale, the ongoing digital transformation is likely to add to its moat. Further, being a cash-rich company, it has been able to diversify its business into adjacent verticals to keep up the growth momentum.

Despite the rise of aggregators, a majority of Domino's online sales are generated on its own platform, with its app being downloaded at a staggering rate. This enables the company to gain more insight into customers' behaviour, thereby paving its way for better decision-making. Besides, its loyalty program for Domino's, which is in the pilot stages in select markets, is another positive. Thus, even though the company was hard hit by the pandemic, it has worked its way through it to emerge stronger.

Also in our 'Top trends to profit from in 2022' series:

Top trends to profit from in 2022: Clean energy & pollution control

Top trends to profit from in 2022: PSU divestment

Top trends to profit from in 2022: China plus one

Top trends to profit from in 2022: Digital disruption

Top trends to profit from in 2022: Electric vehicles

Top trends to profit from in 2022: Artificial intelligence and machine learning

Top trends to profit from in 2022: 5G & Telecom revival

Top trends to profit from in 2022: Ethanol

What to avoid in 2022: Cryptocurrency, NFTs and Blockchain


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