Metro Brands IPO: Information analysis

Incorporated in 1977, Metro Brands is involved in retailing footwear for men, women and kids. With a wide range of casual and formal footwear, the company caters to customers across the economy (Rs 501 to Rs 1,000), mid (Rs 1,001 to Rs 3,000) and premium (more than Rs 3,001) segments. The company is backed by famous Indian investor Rakesh Jhunjhunwala who, through his wife (Rekha Jhunjhunwala), will hold a 13.9 per cent stake in the company post-IPO. For retailing, the company follows the 'company-owned and company-operated' (COCO) model. It sells products under its in-house brands, including Metro, Mochi, Walkway, Da Vinchi and J. Fontini, as well as certain third-party brands, such as Crocs, Skechers, Clarks, Florsheim and Fitflop. As on September 30, 2021, the company operated 598 stores across 136 cities in India. The company and i