World Savings Day

Mutual funds lead the way to savings and prosperity

Investors must embrace equity to beat inflation and become rich. And here's how mutual funds provide the ideal route

Mutual funds lead the way to savings and prosperity

Early 2017 was when we started seeing ads on our TVs and other mass media channels that demystified myths and educated people about Mutual Funds. The broad storyline featured a common working class individual being informed about Mutual Funds by his friend/colleague in a conversation which might have taken place in any of our lives. The ad/conversation usually ended with "Sahi Hai" which roughly translates to "It is Good". The phrase caught on pretty quickly among the masses. But ever wondered - Mutual Funds Kyun Sahi Hai? Indians have historically been good savers. We do a reasonably good job of saving some money from our monthly incomes. But saving alone is not enough. You must aim to grow your savings faster than the rate of inflation, so that in the future you can afford the same things at the very least, but ideally much more. This is where investing helps you. But our traditional investing options are far from optimal. The illusion of high assured returns has kept us hooked to fixed income alternatives such as bank deposits and small savings schemes for a long time. There was


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