SIPs and rupee cost averaging

Let's begin with the classic stock-market question: when is the right time to invest in the market? The answer is simple: when it is at the bottom. But where does the 'bottom' lie? Now the answer to this is much harder to come by. Many would like to invest in a market which is at rock bottom so that their gains may be maximised, but unfortunately nobody knows where the bottom is. Likewise, everyone would like to get out of a market at its peak, that is just before its fall begins. But again, no one knows where the peak is. There are many in the financial world who claim that they can tell you where the top and the bottom of the market lies by usi

This article was originally published on March 25, 2020.