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Expanding product portfolio

We have started on that path to offer more solutions to our investors, says Jisang Yoo, CEO, Mirae Asset Mutual Fund

Expanding product portfolio Jisang Yoo, CEO, Mirae Asset Mutual Fund

Mirae Asset has a global AMC experience, with strong investment and risk-management capabilities. With this we have built our investment processes with the 'client-first' philosophy. We have a dedicated team of investment professionals who follow the process rigorously day in, day out. This disciplined approach has helped create a consistent track performance of our schemes across various market cycles. Industry players and market participants are recognising our efforts. We endeavour to continue to create a pleasant investment experience for our investors.

Expanding product portfolio Jisang Yoo, CEO, Mirae Asset Mutual FundWe need to increase our product offering. We have started on that path to offer more solutions to our investors/partners. We will leverage on our global expertise to offer innovative solutions and also try to fill the gaps with simple and basic products as well. You will see more offerings from our side soon.

Challenges

We are one of the fastest-growing AMCs based on per cent growth in AUM over the last 18 months. We have also doubled our investor count during the same period. The challenge will be to continue this strong growth momentum. We feel the size of the economy and the scale are working in favour of existing bigger AMCs. We will require a level-playing field with product approvals, types/flexibility of offering, pricing, etc., to make ourselves competitive with them in a faster manner.

The global deflationary scenario can be an opportunity or a challenge for Indian investors. However, I must add that this is the first time we have seen that Indian retail investors have become mature, and in spite of current market volatility they are taking a longer-term horizon while making their investment decisions, which is very positive for the fund industry.

Competition

The mutual fund industry is still at the growth stage and needs to provide a wider product basket, i.e., it should be able to invest across a spectrum of investment products - real estate, commodities, offshore equities (with no tax differential), hedge funds and unlisted equities.

The industry can significantly grow in size with a wider investment basket. It can also accommodate more players, which some specialize in their skill sets, with this diversified product offering. If you check globally, in many countries, there are 300-500 AMCs.

Retail reach

Over the next couple of years we would like to have one million folios. We would like to provide a pleasant investment experience to our investors, and hence we are enhancing our investor services to cater to their requirements and make them 'transact@ease' (name of our online transaction tool) with us.

We have seen very good word-of-mouth publicity for our funds and investors have increased their wallet share after their initial investments. This shows the confidence they have in the way we manage our funds.

This article was originally published on November 25, 2015.

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