This three-year-old fund house predominantly offers debt funds. However, the AMC continues to push for innovation features such as Pramerica DART, Pramerica Power SIP, Pramerica Power Goals and Pramerica Anywhere Transact, which offer fresh ways to invest in mutual funds. Mantri's focus is to add enhancements to products which add positive value to advisors and the lives of the investor. On the distribution front, the fund house has focused on increasing its reach in the tier II and tier III cities, which is paying dividends, as the AMC is among the top-15 fund houses that have a chunk of its AUM coming from the top-15 cities.
This article was originally published on February 05, 2014.
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