The wholly-owned subsidiary of Kolkata-based Peerless Group is a well known brand, with a wide reach in the rural and semi-urban areas. In its over three-year history, the fund house has managed to launch several products that are customer-centric. Akshay Gupta, the MD and CEO, is clear that it is for the AMC to provide investment solutions to the entire investing masses, which will create investor delight.
He hopes to achieve all of this in a simple and easy to understand manner for investors by appropriately positioning products to match investor needs. To educate potential investors, the AMC has initiated 'Samriddhi Abhiyaan' -- its investor education programme -- through mobile vans in rural and semi-urban belts.
This article was originally published on January 13, 2014.
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