The high recall and recollection of the LIC brand name has not really helped LIC Nomura Mutual Fund, given the complete difference between insurance and asset management business. This AMC set about making changes 16 months ago to its fund management process, and the results have started to show. The fund house is now more professionally managed, there is rise in the assets it manages, fund performance is improving and it has strengthened its marketing initiative. Nilesh Sathe, the CEO, feels that all these initiatives will make LIC mutual fund investor's first choice of investment and help the fund house regain its lost glory. Sathe has plans to ride on the investor education programs with at least one programme each month, with a greater focus on educating students in colleges.
This article was originally published on January 09, 2014.
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