Building capabilities | Value Research Educating the customer on benefits of investing in a mutual fund is the most important step, says Puneet Chaddha of HSBC Mutual Fund
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Building capabilities

Educating the customer on benefits of investing in a mutual fund is the most important step, says Puneet Chaddha of HSBC Mutual Fund

HSBC Mutual Fund has been working towards improving its product performance as well as spread of products. The fund house also has the mandate to manage the EPFO portfolio, which speaks highly of its capabilities. It also advises the India portion of all the offshore fixed income funds that HSBC Global Asset Management offers worldwide.

The AMC has managed all these distinctions by treating customers fairly and keeping investor interest in the forefront of all its decisions. For instance, the AMC was among the first to do away with exit loads in all its schemes. Chaddha, the CEO of the AMC, believes that customers should be able to access their funds whenever they need them.

With the move to focus on the performance of the funds, Chaddha has focused on the investment process by clearly articulating what each fund would do and how they would handle the investor's money. A firm believer in simplifying mutual funds, the AMC is working towards de-jargonising mutual funds and making them investor-friendly.

Total assets: Rs 6,718 crore, Net profit: Rs -21.22 crore

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