Fund Advisor

The questions your advisor never answered

A place where the questions you actually have about your funds, your portfolio finally have somewhere to go

The mutual fund questions most investors carry but never get answeredAnand Kumar

Summary: How am I actually doing? Should I be worried about that fund that has been sliding for 18 months? Have I got too much in small caps? What do I do with the three funds I stopped paying attention to after 2020? Where should my next SIP go? Am I on track for my son's college? And what on earth is happening in the market this week?

I have been keeping a mental version of the above list of questions for 30 years. Every investor I have ever spoken to carries some version of it around. Think of a professional in her 40s, say, who has been investing for a dozen years, who holds nine or 10 funds, who feels reasonably competent about money, and who, in an unguarded moment over coffee, would admit to a rotating set of small questions that never quite go away.

Look at that list again. Not a single question on it is difficult. A competent advisor with full access to her portfolio could answer any of them in a few minutes. And yet, for most Indian investors, these questions remain unanswered for years. Sometimes for decades.

The reason is not that the answers are hard to find. It is that the advice industry we have built in this country is not structured to give them. The relationship manager at the bank is measured on the products he sells; he has no incentive to tell you your portfolio is fine and that you should do nothing. The distributor earns a commission for activity, and dormant portfolios are not profitable for him. The social-media expert does not know you at all. He is broadcasting to a crowd. The WhatsApp forward tells you what to buy, but never what to ignore. Each of these sources answers questions you did not quite ask, and leaves the ones you did ask hanging in the air.

This is the gap Value Research Fund Advisor was built to fill. It is, above all, a place where those questions finally have somewhere to go.

Consider what answering them genuinely requires. To say something useful about "how I am doing?", you need someone who has looked at your whole portfolio across family members, across AMCs, across the accumulated layers of years, through a lens that is not trying to sell you anything. That is the work our Portfolio Analysis does. A subscriber wrote to us last month with 11 funds across two demat accounts and three folios. The analysis showed that four of them were large-cap funds doing almost exactly the same job, and that her "diversified" portfolio was in reality a 70 per cent large-cap bet with some decoration around the edges. She had been adding to it for nine years without noticing.

What do I need to fix? is the next obvious question, and here the answering tool is our Buy, Sell, Hold and Avoidable verdicts. Every major actively managed equity and hybrid fund in the country gets a clear tag, is updated regularly, and is written up so you can see the reasoning. A Sell is not a star rating grumbling its way downward. The analyst believes better options exist for the job this fund is meant to do. One subscriber had been holding on to a mid-cap fund for four years, watching it drift, telling himself it would turn around. Our Sell verdict gave him the one thing he had been missing: a written reason to act, from someone with no commission to earn from the switch. He moved the money, and he stopped losing sleep over it.

Where should I invest next? has two answers, depending on the kind of investor asking. For someone who wants to pick her own funds from a short, trusted list, there is Analyst's Choice, our hand-picked selection from the Buy universe and our highest-conviction calls. For someone who would rather have the whole thing built for her, there is the Portfolio Planner, which takes a goal, a time horizon and a risk appetite to construct a complete portfolio, including asset allocation and fund selection. Two legitimate ways investors like to work, served without fuss.

The Planner also answers what is arguably the most important question on the original list: "Am I on track for my goal? A fund down 12 per cent over two years may still be the right holding for a goal 12 years away. A portfolio that looks conservative may be reckless against a three-year target. The Planner holds the goal and the portfolio together, and continuous re-evaluation tells you whether the two are still in step as markets move and circumstances change.

That leaves the last, and most persistent, question: what is going on? Is there something I should be worried about this week? Is there a new idea worth my attention? This is where I come in. Every Saturday, I write the Advisor's Note, which lands in subscribers' inboxes with my best attempt at cutting through the week's noise: what to ignore, what the real risk is, and what mistake you are most likely to be making right now. And once a month, the fund analysis team and I go live with members directly, with no scripts and no sales pitches, to take whatever question is on their mind that day.

It is this last piece where Fund Advisor stops looking like a product and starts looking like something else. The tools I have described, the Analysis, the verdicts, the Planner and the Analyst's Choice, are individually useful, but any competent team could build something like them in a year. What makes them worth subscribing to is that they are part of a relationship. A known person, writing to you at a known time each week. A known team, taking your questions in a known session each month. And an income model that is limited to your subscription and nothing else. On our Fund Advisor landing page, this is stated plainly: we will never earn a rupee from advising on a fund. That single sentence explains why the answers you get from us are the answers you get, and not some adjacent set of answers that happens to be more profitable for us to give.

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