Not Treading the Beaten Path

To paraphrase an old idiom, Balkrishna Industries' (BKT) way is the new highway – of success. A Siyaram group company, BKT started off by manufacturing two- and three-wheeler tyres, back in 1988. But it was only in 1995 that the company found its true calling: it shifted to 'off the highway' (OTH) segment and now caters to sectors such as agriculture, mining, construction, among others. Today, more than 91 per cent of its revenue comes from the overseas market, involving 120 countries.

This article was originally published on March 05, 2013.