Words Worth

The great, the good, and the gruesome

How to identify businesses worth investing in and those to avoid

Warren Buffett: Identifying great, good, & gruesome businesses

Warren Buffett, one of the most successful investors of all time, is well known for imparting investment wisdom through his annual letters to shareholders. These insights have remained relevant despite decades of market ups and downs. This lasting relevance is why we revisit his 2007 letter, in which Buffett discusses the kinds of businesses he favours and those he avoids.

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