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Let's be boring

For investors, appreciating the value of boring things can be a big contributor to their success

Why do evergreen principles trump fresh investment methods?Anand Kumar

हिंदी में भी पढ़ें read-in-hindi

A few days back, someone on my technology team pointed me to a website called boringtechnology.club. The "Boring Technology" principle was first advocated by Dan McKinley, a software engineer and former Etsy employee. McKinley, a software engineer and former Etsy employee, introduced the concept of "Choose Boring Technology" in a blog post that gained popularity in the tech industry. The core idea is that when building systems or making technological choices, it's often better to opt for well-established, proven technologies rather than always chasing the latest, trendiest options. A key element of McKinley's essay is the idea of 'innovation tokens'" which he describes as a limited resource that organisations should spend wisely. In the context of technology choices, McKinley suggests that companies have a finite capacity for innovation and should, therefore, be selective about where they choose to be cutting-edge. If a company uses up


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