Zomato's new blood has investors upbeat. Will it be the final game-changer?

Zomato is the toast of the town, thanks to its first-ever taste of profitability in FY24. Its investors, too, couldn't have been happier. The stock has racked up a solid one-year rally of over 2 times! Why are investors starry-eyed? Zomato has already proved its mettle in the food delivery business, which is its primary money-spinner. The company holds leadership in this business and maintains healthy profitability. What is pulling investors in is the company's quick commerce bet that is growing leaps and bounds, beating market expectations. Zomato's e-commerce ventures-Blinkit and Hyperpure-clocked robust growth, contributing 30 per cent to the company's GOV (gross order value) in FY24. How did the company make it happen? Zomato added grocery delivery platform, Blinkit, to its cart in FY22 as it sought to tap the unexplored home delivery segment of household essentials, especially in metro cities. Its sharp focus on eight metro cities, scaling up of stores, and leveraging the brand name helped Blinkit grow its revenue 10 times between FY22-24. Zomato is only doubling down on the business, pegging this segment's growth at 60 per cent for FY25! Hyperpure is a B2B business that supplies