VR Logo

Bharti AXA Mutual Fund: Seeking a Partner

There is a consensus that the next decade belongs to India and there is opportunity that is still untapped.

First impressions have a profound influence. When Bharti AXA started its operations it was with a bang. There was both product and service innovation, all that is necessary for a late entrant into a crowded market. “We pioneered initiatives such as Daily SIP and zero balance folios and have the ability, commitment and organizational mindset to reach out to large number of retail customers,” says a confident Sandeep Dasgupta, Chief Executive Officer, Bharti AXA Investment Managers.

Disappointing AUM growth: Industry AUM has not fallen. However, the year-to-date net flows into equity funds have been disappointing. This can be due to two reasons; the smart recovery of the market has resulted in profit booking and the gross flows have not been as encouraging from the retail segment. Lack of adequate interface with the advisors has seen lower retail participation.

State of the market: It has taken almost 30 months for the market to regain the past peak. In this phase corporate earnings have been robust. The economy clearly is headed towards growth which suggests that the market will follow fundamentals. There is consensus that the next decade belongs to India. While sentiments and liquidity do influence stock markets, it is the fundamentals that drive this engine more than anything else.

The road ahead: We are actively seeking a bank for a partner. This will enhance the retail distribution and offer simple products to a large number of customers across the country. We currently have over 50,000 investors and our aim is to grow this multifold through innovative, convenient and simple solutions for the retail customer.