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Baidu Inc. ADS - ADR Key Ratios

Stock Card factsheet share-fund-plan-icon

$95.28

up-down-arrow $-1.84 (-1.89%)

As on 31-Aug-2026 16:22EDT

Market cap

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$32,942 Mln

Revenue (TTM)

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$127,226 Mln

P/E Ratio

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11.8

P/B Ratio

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0.8

Div. Yield

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0 %

Key Ratios and Highlights

Growth Score (%) Quarterly Annual (TTM)
Particulars QoQ YoY 1-Year 3-Years 5-Years
Revenue -2.61 -4.51 -4.23 -0.92 1.52
EBIT -32.21 -65.89 -104.76 -141.07 -150.42
Net Profit -35.75 -68.69 -112.07 -160.47 -153.05
EPS -32.66 -68.70 -114.00 -163.11 -161.60
Book Value -- -- -5.24 4.39 6.61
Key Ratios (%) Average Annual (TTM)
Particulars3-Years5-YearsTTMDec-25Dec-24
EBIT-Margin info 17.3714.81-1.327.3623.62
Net Margin info -----2.90----
Return on equity info 6.285.41-1.252.038.70
Return on Capital info 4.754.01--1.546.69
Return on Assets info 4.023.38-0.611.275.69
Debt to Equity (x) info ----0.000.360.28

Profitability

View Detailed Peer Comparison

ROCE

--

--

Earning before interest and taxes / (Average net worth + Average total Debt) * 100

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
--
1.54
6.69
6.01
2.35
Peer Median
--
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
ROE

-1.25

Lower than Peers by 27.81

Profit after tax / Average Net worth * 100

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-1.25
2.03
8.70
8.12
3.27
Peer Median
26.56
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
ROA

-0.61

Lower than Peers by 8.53

Profit after tax / Average Total assets * 100

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-0.61
1.27
5.69
5.09
1.96
Peer Median
7.92
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
EBIT Margin

-1.32

Lower than Peers by 19.02

Operating profit (EBIT) / Net Sales * 100

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-1.32
7.36
23.62
21.13
10.53
Peer Median
17.71
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Net Margin

-2.90

Lower than Peers by 21.30

Net profit / Total Income (Net sales plus other income) * 100

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-2.90
4.33
17.85
15.09
6.11
Peer Median
18.40
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.

Growth

View Detailed Peer Comparison

Revenue Growth

-4.23

Lower than Peers by 16.91

Year on year growth in net sales

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-4.23
-0.03
-0.01
0.09
-0.01
Peer Median
12.68
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
EBIT Growth

-104.76

Lower than Peers by 125.93

Year on year growth in operating profit (EBIT)

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-104.76
-69.79
10.55
118.40
-8.27
Peer Median
21.17
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Net Profit Growth

-112.07

Lower than Peers by 138.31

Year on year growth in profit after tax

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-112.07
-76.48
16.96
168.75
-26.08
Peer Median
26.24
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
EPS Growth

-114.00

Lower than Peers by 154.34

Year on year growth in earnings per share

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-114.00
-0.76
0.19
1.66
-0.26
Peer Median
40.34
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Book Value Growth

-2.06

Lower than Peers by 16.01

Year on year growth in book value per share

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-2.06
--
--
--
--
Peer Median
13.94
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.

Solvency

View Detailed Peer Comparison

Debt to Equity

--

--

Total debt / Net worth

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
--
0.36
0.28
0.32
0.38
Peer Median
0.18
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Short term debt to equity ratio

0.13

--

(Short term borrowings / Net worth)

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
0.13
0.12
0.08
0.08
0.10
Peer Median
--
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Current Ratio

2.33

Higher than Peers by 0.69

Current Assets / Current Liabilities and Provisions

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
2.33
1.76
2.09
3.01
2.67
Peer Median
1.64
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Quick Ratio

2.33

Higher than Peers by 0.69

(Current Assets - Inventory) / Current Liabilities and Provisions

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
2.33
1.69
2.01
2.99
2.66
Peer Median
1.64
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Interest Coverage

-0.35

Lower than Peers by 17.73

Earning before interest and taxes (EBIT) / Interest Expenses

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
-0.35
3.41
11.14
8.76
4.47
Peer Median
17.38
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.

Operating Efficiency

View Detailed Peer Comparison

Debtors to sales

11.18

Higher than Peers by 0.26

Debtors outstanding / Net Sales * 100

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
11.18
10.64
8.18
12.35
17.09
Peer Median
10.91
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Asset Turnover

0.21

Lower than Peers by 0.30

Sales / Average Total Assets

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
0.21
0.29
0.32
0.34
0.32
Peer Median
0.51
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Receivable days

--

--

Average Debtors / Sales * 365

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
--
34.84
37.74
51.23
53.11
Peer Median
--
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Inventory Days

--

--

Average Inventory / Sales * 365

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
--
30.73
20.40
7.37
7.72
Peer Median
--
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Payable days

--

--

Average Creditors / Cost of goods sold * 365

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
--
202.54
130.62
123.15
226.79
Peer Median
--
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
Cash Conversion Cycle

--

--

Receivable Days + Inventory Days - Payable Days

Company Name
TTM
Dec-25
Dec-24
Dec-23
Dec-22
Baidu Inc. ADS - ADR
--
-136.96
-72.48
-64.55
-165.96
Peer Median
--
--
--
--
--
*TTM (Trailing Twelve Months) data based on income statement of last 4 quarters and interim half yearly balance sheet.
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