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Unrated

ICICI Prudential Bharat Consumption Fund - Direct Plan


Equity: Thematic-Consumption

1 Lakh

Investment Grown to
₹ 1.04 Lakh

₹ 10000

Monthly SIP Grown to
₹ 1.22 Lakh

Suitability:

This is a fund that invests mainly in the shares of consumer-facing companies.

We believe that investors should avoid funds that have a narrowly defined investment mandate such as this one. Instead, they should invest in multi cap funds which provide complete freedom to the fund management team to invest in companies from which it expects maximum gains.

But if you do invest, you must do so only through the SIP route. Click here to read a primer on SIP investing.

Warning: Do not invest in this, or any other consumption-themed fund, if you need to redeem your investment in less than five years.

Taxability of earnings:

Capital gains

  • If the mutual fund units are sold after 1 year from the date of investment, gains upto Rs 1 lakh in a financial year are exempt from tax. Gains over Rs 1 lakh are taxed at the rate of 10%.
  • If the mutual fund units are sold within 1 year from the date of investment, entire amount of gain is taxed at the rate of 15%.
  • No tax is to be paid as long as you continue to hold the units.

Dividends

  • Dividends paid by the mutual fund scheme are taxed at the rate of 10% (effectively 11.648%, including surcharge and cess). This is known as Dividend Distribution Tax (DDT). Though the investor does not pay this tax directly, it is deducted from the dividend income before passing on to the investor.

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(₹)
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Trailing Returns (%)

YTD 1-Day 1-W 1-M 3-M 6-M 1-Y 3-Y 5-Y 7-Y 10-Y
Fund -6.65 0.30 1.32 3.64 11.15 -6.47 3.85 -- -- -- --
S&P BSE 500 TRI -9.65 0.85 2.44 7.63 19.31 -10.29 -4.91 -- -- -- --
Equity: Thematic-Consumption -5.86 0.30 1.78 5.06 12.60 -6.16 2.71 -- -- -- --
Rank within category 7 6 9 10 6 7 5 -- -- -- --
Number of funds in category 11 11 11 11 11 11 11 8 7 7 0

As on 09-Jul-2020

Peer Comparison

Fund name Rating Launch Date 1-Year Return 3-Year Return 5-Year Return Expense Ratio Assets (Cr)
ICICI Prudential Bharat Consumption Fund - Direct Plan  | Invest Now
Unrated
Apr-19 3.85 -- -- 0.82 415
Sundaram Rural and Consumption Fund - Direct Plan
Unrated
Jan-13 -2.02 -0.18 9.29 1.46 1,414
Aditya Birla Sun Life India GenNext Fund - Direct Plan  | Invest Online
Unrated
Jan-13 2.47 5.62 9.82 1.14 1,333
Tata India Consumer Fund - Direct Plan  | Invest Online
Unrated
Dec-15 4.77 6.10 -- 0.90 1,073
Mirae Asset Great Consumer Fund - Direct Plan  | Invest Online
Unrated
Jan-13 1.25 6.94 10.57 0.70 866

Best & Worst Performance

Best (Period) Worst (Period)
Week 11.24 (17-Sep-2019 - 24-Sep-2019) -15.22 (11-Mar-2020 - 18-Mar-2020)
Month 16.73 (23-Mar-2020 - 22-Apr-2020) -31.10 (20-Feb-2020 - 23-Mar-2020)
Quarter 25.81 (23-Mar-2020 - 22-Jun-2020) -27.88 (23-Dec-2019 - 23-Mar-2020)
Year -0.20 (24-Jun-2019 - 23-Jun-2020) -14.30 (20-May-2019 - 19-May-2020)

Risk Measures (%)

Mean Std Dev Sharpe Sortino Beta Alpha
Fund -- -- -- -- -- --
S&P BSE 500 TRI* 4.28 21.61 -0.05 -0.05 -- --
Equity: Thematic-Consumption* 5.12 20.21 -0.01 -0.01 0.78 4.67
Rank within category -- -- -- -- -- --
Number of funds in category -- -- -- -- -- --

The Risk Measures have been calculated using calendar month returns for the last three years.

As on

* As on 30-Jun-2020

Asset Allocation (%)

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Concentration & Valuation

Number of Stocks 21
Top 10 Stocks (%) 72.69
Top 5 Stocks (%) 46.71
Top 3 Sectors (%) 72.08
Portfolio P/B Ratio 5.66
Portfolio P/E Ratio 35.87

Portfolio Aggregates

Fund Category
Average Mkt Cap (Rs Cr) 87,758 60,574
Giant (%) 55.55 41.05
Large (%) 15.24 20.33
Mid (%) 25.19 26.81
Small (%) 4.02 12.54
Tiny (%) -- 1.26

Value Research Fund Style

Sector Allocation vis-à-vis Category

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Top Holdings

Company Sector P/E 3Y High 3Y Low % Assets
equal Bharti Airtel Communication -- 12.62 0.84 12.62
equal Hindustan Unilever FMCG 75.69 15.10 3.03 10.40
down Maruti Suzuki India Automobile 31.95 10.20 5.00 9.37
up Asian Paints Chemicals 60.87 9.94 3.05 7.44
up ITC FMCG 15.70 6.87 5.47 6.87
equal Motherson Sumi Systems Automobile 26.37 6.88 1.83 5.63
equal TVS Motor Co. Automobile 29.63 7.01 5.03 5.40
up Britannia Inds. FMCG 63.05 5.53 2.64 5.23
down Avenue Supermarts Services 115.56 6.65 0.99 4.94
equal Trent Services 180.01 6.35 1.92 4.78
equal Eicher Motors Automobile 29.11 4.47 0.00 4.47
equal United Breweries FMCG 66.16 4.62 2.99 4.10
new Nestle India FMCG 79.53 3.03 0.00 3.03
equal Titan Company Cons Durable 58.63 9.41 2.03 2.82
equal Relaxo Footwears FMCG 70.61 2.69 0.00 2.69
equal PVR Services 210.76 3.75 0.84 2.69
equal Interglobe Aviation Services -- 2.92 0.00 2.49
equal Voltas Cons Durable 35.88 3.65 0.68 1.50
down La Opala RG Construction 25.59 1.45 0.00 1.07
equal Phoenix Mills Construction 26.86 0.95 0.00 0.69
equal VIP Industries Chemicals 32.23 0.54 0.00 0.20

up down equal Indicates an increase or decrease or no change in holding since last portfolio
new Indicates a new holding since last portfolio

As on 31-May-2020

Fund Manager

— Dharmesh Kakkad since 26-Mar-2019

Education: Mr. kakkad is B.com., CA & CFA.

Experience: Mr. Kakkad is Manager in ICICI Prudential Mutual Fund since 2009.

Funds Managed:

— Rajat Chandak since 26-Mar-2019

Education: Mr. Chandak is a B.Com (H) and MBA.

Experience: He has been associated with ICICI Prudential AMC since 2008.

Funds Managed:


0.30%

Change from previous, NAV as on 09-Jul-2020

Growth: ₹ 9.9700

Dividend: ₹ 9.9700


Investment Strategy

The scheme seeks to generate long-term capital appreciation by investing primarily in Equity and Equity related securities of companies engaged in consumption and consumption related activities or allied sectors.

Investment Details

Minimum Investment (₹) 5,000
Minimum Addl Investment (₹) 1,000
Minimum SIP Investment (₹) 100
Minimum No of Cheques 6
Minimum Withdrawal (₹) 1
Minimum Balance (₹) --
Exit Load 1% for redemption within 365 days

Basic Details

Fund House: ICICI Prudential Mutual Fund
Launch Date: 12-Apr-2019
Return Since Launch: -0.24%
Benchmark: NIFTY India Consumption TRI
Riskometer: High
Type: Open-ended
Assets: ₹ 415 Cr (As on 31-May-2020)
Expense: 0.82% (As on 31-May-2020)
Risk Grade: --
Return Grade: --
Turnover: 40.00%

Contact Information

AMC: ICICI Prudential Asset Management Company Ltd

Address: One BKC , A Wing , 13th Floor, Bandra Kurla Complex, Mumbai - 400051

Phone: 022-26525000 / 1800-222-999 / 1800-200-6666

Fax: 022-26528100

Email: [email protected]

Website: http://www.icicipruamc.com

Registrar & Transfer Agent: Computer Age Management Services Ltd.

Address: 7th Floor, Tower II, Rayala Towers, 158, Anna Salai, Chennai - 600002

Phone: 1800-3010-6767 / 1800-419-7676

Fax: 044-30407101

Email: [email protected]

Website: www.camsonline.com

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