Mamaearth: Another loss-making D-street debutant

Mamaearth's parent, Honasa Consumer, was successfully listed at a premium of around 2 per cent on the NSE (at Rs 330) on Tuesday. On the BSE, Mamaearth share was listed at par with the issue price of Rs 324. Not the first time This is not the first time a new-age online platform company has listed at a premium. Even Zomato and FSN E-Commerce (Nykaa) were listed two years ago at a premium of 53 and 79 per cent, respectively. However, what matters is whether they were able to sustain this premium. They made losses and had inconsistent financials, becaus