IPO Analysis

Bikaji Foods International IPO: Is it worth investing in?

Bikaji Foods, a household name for snacks in India, has come out with its IPO. Have a quick glance at the public offer and make an informed decision.

03-Nov-2022 •Samridh Rela

Bikaji Foods International IPO: Is it worth investing in?

About the company
What does Bikaji Foods do: One of India's largest fast-moving consumer goods brands, Bikaji Foods International is a home consumption snacking brand. The company's product range includes six principal categories: bhujia, namkeen, packaged sweets, papad, western snacks as well as other snacks which primarily include gift packs (assortment), frozen food, mathri range and cookies. With an enriching journey that started over three decades back, they are among the top three Indian ethnic snack manufacturers in India.

Strengths:

Well-established brand with pan-India recognition: The company sells all their products under their well-established 'Bikaji' brand, focusing on a diverse range of quality products, authentic ethnic Indian taste, innovative packaging, and effective pricing strategies covering all key price points. As of June 30, 2022, they have six depots, 38 super stockists, 416 direct and 1,956 indirect distributors located across 23 states and four union territories in India.

Diversified product portfolio focused on various consumer segments and markets: The company has developed a comprehensive portfolio of a variety of Indian snack foods and sweets. As of June 30, 2022, their diversified product portfolio included more than 300 products across all our product segments.

Weaknesses:

Over-reliance on bhujia products: Since bhujia make 35 per cent of their total revenue, they are significantly dependent on the sale of their bhujia products. An inability to anticipate and adapt to evolving consumer tastes, preferences and demand for their bhujia products may adversely impact their financial performance.

A variety of factors may impact their profit and EBITDA margins: Their profit is impacted by a number of factors, including product pricing, raw materials, labour, packaging and fuel costs. Their profit may fluctuate and may decrease as a result of the competitive and other factors mentioned above. Moreover, if there is an increase in the raw material prices, then they won't be able to entirely pass it on to the customers which would impact their profit after tax and margins.