Campus Activewear IPO: Information analysis

Incorporated in 2008, Campus Activewear is India's largest sports and athleisure footwear brand in terms of value and volume, as per a Technopak report. The company manufactures and distributes footwear under the brand 'Campus'. It has a 17 per cent market share in branded sports and athleisure space as of FY21 and covers over 85 per cent of the addressable market in this space. It has over 425 distributors catering to more than 19,200 retailers throughout the country. The company has 1,433 styles for men, 485 styles for women and 485 for children. As we can see in their product portfolio, Campus Activewear has a strong presence in the men's category, which generated 87.6 per cent of revenue, followed by 7.8 per cent from the kids' segment and 4.6 per cent from the women's segment as of FY21.