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What should I do when a stock reaches its 52-week high?

Dhirendra Kumar suggests looking beyond this numerical data when deciding the approach for performing stocks

Dhirendra Kumar suggests looking beyond this numerical data when deciding the approach for performing stocks

When shares reach a 52-week high, should we hold, buy or sell?
- S.K. Bhatia

It entirely depends. There are great companies that are always close to their all-time high. So if you have hit upon any such companies that are on a high, do well, earn more and grow, and have great management focused on growing the earnings, they might be an all-time buy. In between, if you get some opportunity when they are closer to or in between the average of their high-low prices, it might be an opportunity to buy.

But if there is any company you bought with a short-term view and you thought that this thing would happen, and it has gone up, or if you are working on a target, you will have to look at it. However, I think it is not a great idea to do so. If you are a long-term investor in equity, you buy great companies, and you hold it unless the story changes. I don't think a 52-week high or low is a trigger. It could only be one of the things to look at. Now, if you are building your portfolio, then 52-week should be avoided. Buying even great companies at 10-20 per cent lower than 52-week high could be a great idea. But necessarily, selling it at a 52-week high may not be a good idea. This is because great companies may continue to grow substantially, and a 52-week high/low does not matter. Look beyond this numerical point to arrive at a conclusion.

This article was originally published on July 30, 2021.

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