
Over the years, while observing the saving and spending choices that people make, I've come to strongly believe that many, perhaps most, major decisions are driven by the saver's psychology rather than any financial factors. The biggest of these decisions is almost always the house that a family decides to buy. Human beings are territorial animals and the space we occupy in this world seems to play a big role in our own view of who we are. This is as true for a jhuggi dweller as it is for business families who have built some of the most ostentatiously expensive residences in the country. Real estate developers do their best to exploit this aspect of human psychology. A few days back, I came across an amusing Twitter t