House Voice

Seeking to delight investors

AMCs need to do much more to reach out to customers, says Akshay Gupta, CEO, Indiabulls Mutual Fund

Seeking to delight investors Akshay Gupta, CEO, Indiabulls Mutual Fund

Indiabulls AMC is a comprehensive solution provider across asset classes and product structures. We are positioning our products to various types of investors/channels/intermediaries.

Challenges

Seeking to delight investors Akshay Gupta, CEO, Indiabulls Mutual FundDue to extensive media coverage, positive or negative, investors and intermediary partners tend to get influenced. Hence, it takes more effort to get them back to the basics of capital-market investing principles. This challenge is surmountable through investor-education initiatives. From an investment and market standpoint, markets will remain volatile and there will be consequences that might put some investors and advisors in doubt. AMCs need to work towards recommending to customers in various forums to choose appropriate intermediaries and compensate them handsomely to ensure alignment of goals.

Competition

AMCs need to do much more to reach out to customers. Plain vanilla passive fixed-income products like tax-free bonds and fixed deposits have a disproportionately large market in India. This is the segment all AMCs must work towards capturing.

Retail reach

We are working very hard to give investors the best solution along with the best experience. Retail investors will eventually gravitate towards such a combination.

This article was originally published on December 16, 2015.

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