House Voice

Creating prosperity

Communicating in a language understood by investors is important, says Ashu Suyash of L&T Mutual Fund

A year and half since the Fidelity acquisition, L&T Mutual Fund is now on its own with its vision to create prosperity for its investors, partners and stakeholders. Ashu Suyash, the Chief Executive of the AMC, is working towards making the fund house a value provider of investment solutions and quality service. The key priority this year is to regain market share with the banking channel and to become the preferred partner for national distributors and IFAs. Also on the agenda is to focus on investor education, especially in the B-15 locations, growing the SIP book, ensuring high quality service and relentless pursuit of strong risk adjusted investment performance.

Suyash's plate is full, who has embarked on an investor awareness program for the AMC across the length and breadth of the country in both English and regional languages, covering 60-65 cities. Given the L&T pedigree and brand strength, Suyash believes the fund house is in a good position to leverage the positives to enable the proliferation even in small towns and cities.

Total assets: Rs 15,079 crore, Net Profit: Rs -58.49 crore



This article was originally published on December 19, 2013.

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