The direct plan has not seen greater retail participation; direct participation has mainly been institutional in nature, says Sandesh Kirkire of Kotak Mahindra Mutual Fund
19-Dec-2013 •Research Desk
Kotak Mahindra Mutual Fund has benefited from the Kotak brand name which infuses trust among investors and provides reach in certain pockets automatically. In the past one year, the AMC has taken the investor education initiative through camps in several cities in Maharashtra, Rajasthan, UP, and Gujarat. Sandesh Kirkire, the AMC CEO, stresses the need to focus on products across the risk spectrum and range of products.
The fund house has also initiated financial awareness camps in corporate offices to reach out to the salaried class in a more direct way. Plans are on anvil to penetrate deeper into tier II markets and ensure better awareness through a combination of scalable approaches.
The AMC has a full range of products, which caters to the investment needs of different types of investors. Kirkire is a firm believer of investments in different assets with the focus on investment horizon while doing asset allocation; the same is being replicated to expand the AMC's footprint from the current 92 locations to an all-India network to gain market share across geographies as well as products.
Total assets: Rs 35,299 crore, Net Profit: Rs 3.46 crore