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Good results

Stick to the principles of asset allocation which changes from time to time depending on your investment outlook, says Nikhil Johri of BNP Paribas Mutual Fund

What factors would increase the appetite for investing in mutual funds beyond the top 15 cities?
A strong run in the markets, primarily in equities, for investors in small towns to be attracted to MFs. Continued effort in investor education and visible advertising campaigns from time to time from AMFI.

Have the direct plans seen greater retail participation?
No, as retail investors still need assistance from intermediaries in transaction execution and more importantly in receiving advice.

What investor education initiatives has your AMC taken?
Under the BNP Paribas Investment Academy we have held several investment seminars where we have highlighted the advantages of asset allocation and long term investing.

What's the road ahead for your AMC?
We have begun extremely well under the BNP Paribas ownership three years ago. Our investment performance across asset classes has been exceptional. We have recently won the Lippers award for the best equity house of the year. We are also extremely proud of our risk management processes in the areas of both investment risk and operational risk. We are very confident we will become an investment manager of choice for discerning investors.

Brief us about your personal investment philosophy?
My personal investment philosophy is that of long term investing. I am very careful that I am not disturbed by the short term “noise” in the markets and that I stick to the principles of asset allocation which changes from time to time depending on my investment outlook of each asset class and risk appetite.

Nikhil Johri is the MD and CEO of BNP Paribas Asset Management Company.