Special Report

Break up with your regular plan

Direct plans justify the switch. We examine what holds back investors.

Direct vs regular mutual funds: What fees costs investorsMukul Ojha/AI-Generated Image

Summary: Two investors can hold the same mutual fund and still end up with very different outcomes. The difference often isn’t skill, it’s cost. A small gap in fees may look harmless today, but over years it can widen. This story explores when switching makes sense and when it doesn’t. Two investors can own the same mutual fund with the same portfolios and yet walk away with different returns. Not necessarily because one took more risk or timed the market better but because one paid more to stay invested. That’s what investors staying in regular plans usually do. For the same fund, they pay a higher cost. At first glance, the expense gap looks modest, even ignorable. A few basis points here, a fraction of a percentage there. But investing often turns small, persistent costs into large, permanent drags. And the rule of compounding ensures that what looks unnoticeable early on rarely stays that way. In this story, we look at how a seemingly minor cost difference between regular and direct plans can quietly eat into long-term returns, when switching to direct plans makes sense and when it doesn’t. But first, let’s unpack what really distinguishes the two. Same fund, different bill The difference between regular and direct plan isn’t in what the fund owns or how it is run. It’s in the route you take to invest and the bill that comes with it. In a regular plan, you invest through an intermediary such as a mutual fund distributor, bank or online platform. The fund house pays a commission to this intermediary for selling and servicing the product. This cost is not billed separately; instead it is embedded in the regular plan’s expense ratio (as a service charge) and quietly deducted from the scheme’s returns. Before 2013, all funds were regular plans and thus the extra charge could not be bypassed. That changed in 2013 when SEBI made it mandatory for all mutual fund schemes to offer a direct plan. By skipping the middle person, direct plans avoid commission c


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Prem Khatri

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MFI has not only evolved with the mutual fund industry to maintain a leadership position but also has proven to be a staple reading material for the community.

Adil M Bakhshi

Head Public Relations & Corporate Communications, ICICI PRUDENTIAL AMC

MFI's commitment to quality and informative insights from the industry have resulted in investors / distributors taking more informed decisions towards their investment portfolio."

Raghav Iyengar

Chief Business Officer, Axis Asset management ltd

MFI has played a crucial role in helping investors navigate turbulent times and in nudging them towards sensible investments and avoiding the pitfalls along the way."

Rajeev thakkar

CIO & DIRECTOR, PPFAS MUTUAL FUND

Mutual Fund Insight is the standout publication for mutual fund investors. Two decades spent very meaningfully in the service of investors."

Anthony Heredia

MD & CEO, Mahindra Manulife Mutual Fund

Mutual Fund Insight has been instrumental in spreading awareness about mutual funds and has grown leaps and bounds in the last couple of decades."

A Balasubramanian

Managing Director & CEO, Aditya Birla Sun Life AMC

MFI has brought amazing clarity and focus on Mutual Funds for investors. They have taken Mutual Funds to the masses in a language they can understand and spread financial knowledge."

Nilesh Shah

Managing Director, Kotak Mahindra Asset Management Co. Ltd

In an industry where nothing is constant, Mutual Fund Insight is the monthly sermon that all stakeholders in the industry look forward to which helps all of us stay on track."

Juzer Tambawalla

Director - Head of Sales enablement, Franklin Templeton

From being a pioneer to being a valuable resource, MFI has emerged as a one-stop destination for mutual fund investors."

Shyamali Basu

Entrepreneur, Associate, Sapient Wealth

MFI has consistently strived to raise the bar on professional standards in the industry. MFI's articles / insights are well-researched and easy to understand across generations."

Anand Radhakrishnan

MD & CIO | EMERGING MARKETS EQUITY - INDIA, FRANKLIN TEMPLETON

MFI has played a vital role in terms of increasing investor awareness and ensuring that mutual funds reach more and more investors. Their relentless focus has been an important element and an enabler for the growth of the mutual fund industry."

Sankaran Naren

ED & CIO, ICICI PRUDENTIAL AMC

MFI has gone on from small investors to top decision-makers. The range of coverage from interesting insights to interviews and perspectives - it has it all."

Srinivas Jain

Executive Director and Head of Strategy, SBI Mutual Fund

Mutual Fund Insight has created its own space through insightful, comprehensive, and authentic content. Today, it is among the rare publications that investors can rely on!"

Prem Khatri

Founder & CEO, CAFEMUTUAL