'Passive investing works well for retail investors'

Model-driven vs human-led portfolios? Zerodha Fund House is a passive-only, retail-focused AMC offering products that serve as core building blocks across asset classes. Our suite includes ETFs, index funds and Funds of Funds (FoFs). Data show alpha is transient and shifts across managers and strategies. The bigger challenge is predicting which fund managers will consistently outperform. At Zerodha, we believe disciplined, passive strategies anchored by diversified, low-cost vehicles are the most effective way for retail investors to participate in the markets, given the elusive nature of sustained alpha. Your first

This article was originally published on October 27, 2025.