The ULIP illusion returns

Every few months, a slick comparison chart circulates on WhatsApp and social media, claiming to prove that ULIPs are superior to mutual funds. The latest version ticks all the right boxes: insurance cover, tax benefits, flexibility, discipline and death benefits. It looks convincing because every fact stated is technically correct. Yet it represents one of the most successful pieces of financial misinformation in circulation today. The deception lies not in what it says, but in what it carefully avoids mentioning. Let me be direct: this comparison is structured to mislead you about the most fundamental question in personal finance – how to properly protect your family and grow your wealth. It does so by bundling two entirely different financial needs together and pretending this bundling serves your interests rather than the insurance industry's profits. Suggested read: How to actually reform insurance Begin with the most fundamental issue: having adequate life insurance. As I've written repeatedly over the years, any person with dependents who earns an income needs life insurance equal to at least 10 times their annual income. Now here