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Why insurance buyers must organise

The insurance industry's predatory practices demand a collective response from customers

Can the insurance industry in India be reformed?Aditya Roy/AI-Generated Image

हिंदी में भी पढ़ें read-in-hindi

The pattern is as predictable as it is depressing. Someone posts on social media about being deceived by an insurance seller, and within hours, the thread becomes a repository of similar horror stories. A recent example involved a woman who discovered that what she thought was a term insurance policy was an expensive endowment plan, sold to her through clever misdirection about "returns" and "benefits." The responses that followed painted a familiar picture: dozens of people sharing tales of being misled, overcharged, or sold products that bore no resemblance to what they needed. What strikes me most about these recurring episodes isn't the individual details – though they're invariably galling – but the common thread that runs through them all. In every single case, there's a stark asymmetry between the seller and the buyer that goes far beyond mere knowledge. The insurance agent or company representative has likely conducted this particular dance of deception hundreds, if not thousands, of times. They've perfected the art of steering conversations a


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