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The invisible investors

Women may be better investors than men, but do we need special financial products for them?

08-Mar-2025•Dhirendra Kumar

Women’s day: Why the good investing principles are universal AI-generated image

हिंदी में भी पढ़ें

Around International Women's Day, the financial services industry is busy dusting off their "special offers for women" campaigns. Pink-themed brochures, discounted brokerage for "lady investors," and investment seminars "designed specifically for women's needs" flood our inboxes and social media feeds. The marketing machinery works overtime to convince us that women require a fundamentally different approach to money.

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Women may be better investors than men, but do we need special financial products for them?

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