Not Treading the Beaten Path

To paraphrase an old idiom, Balkrishna Industries' (BKT) way is the new highway – of success. A Siyaram group company, BKT started off by manufacturing two- and three-wheeler tyres, back in 1988. But it was only in 1995 that the company found its true calling: it shifted to 'off the highway' (OTH) segment and now caters to sectors such as agriculture, mining, construction, among others. Today, more than 91 per cent of its revenue comes from the overseas market, involving 120 countries. BKT operates mainly in the replacement market which accounts for 80 per cent of the total sales. It is also present in original equipment manufacturer (OEM) segment and has partnerships with companies such as JCB, Escorts, Volvo, John Deere, CNH, Ferrari, Bomag, etc. BKT sells its products under the brand umbrella of 'BKT' and has sub brands such as Agrimax, Agrimax Force, Agrimax Fortis, Earthmax, Multimax and Ridemax. Tyres meant for the agriculture sector account for 65 per cent of the total turnover. The company also has a presence in paper and textile processing industries. Industry overview

This article was originally published on March 05, 2013.