The illusion of children-specific products

If you love your children, buy our product. As product pitches go, it's simple, direct and manipulative. Unfortunately, it's also far too widely used. While I have nothing to say on the merits or otherwise of health drinks or educational aids or even cars (!) that use this tack, financial products are another matter. Products that use the children-ploy to sell have a long history in India. Suggested read: Children, money, and savings Insurance, as well as mutual fund products that have the words 'child' or children in their name, have been around for so long that many people assume that t

This article was originally published on November 14, 2020, and last updated on August 19, 2024.