Asian Paints has the top spot in decorative paints and also comes a close second in industrial coatings. The biggest network of dealers and a clever advertising campaign over the years have led to the highest recall for Asian Paints’ brands. Technology support from PPG Industries and acquisition of Berger International in 2002 has given it a seamless access to international market, translating into strong volume growth.


This article was originally published on July 30, 2012.