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Big announcement: Sobre and sensible

Keeping it simple is what helps investors win in the long run

Big announcement: Sobre and sensible

''Simplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity sells better." That's a quote from Edsger W Dijkstra, a legendary computer scientist. Of course, Disjkstra was not talking about personal finance but his statement is just as true about saving and investing. When it comes to personal finance, the simplest strategies are often the most effective. The simple things are obvious. Consistently saving a portion of your income, investing steadily in a few carefully chosen funds, avoiding excessive debt are time-tested ways to build wealth over the long term. However, to a certain type of person, these simple ideas are not as appealing as complex investment schemes or 'get-rich-quick' promises that often tend to dominate the financial conv

This article was originally published on May 15, 2024.