
Ask any boy or girl what he/she wants to be and you will invariably be told that he/she wants to be an engineer or an air-force pilot, a doctor or a diplomat or an IAS officer, but nobody ever says he wants to be a businessman, although he may be at that very moment a student of one of the elite management institutes. What is it about the business that young boys and girls think is infra dig? You can make a lot of money if you are a successful businessman, but most of them would rather be something else. The Tatas are a quintessential business family. They have been at it for nearly two centuries. You might say that business is in their blood. But their PR machine
This article was originally published on November 20, 2021.






