HDFC Mutual Fund is looking to take investor-friendliness to the next level. The fund has launched a new scheme whereby investors can transact business to their heart’s content without having to leave the confines of their homes and offices, even the streets, if you will – putting the power in your palm.
HDFC Mutual Fund has found a unique way of helping investors by announcing the introduction of HDFCMFMobile, a one of its kind facility which enables investors to transact business through their mobile phones at any given time and place.
Amongst a host of functions which can be performed through this includes carrying out purchases, redemptions and switches. The only constraint is a lock-in period.
The introduction of this extremely versatile feature is in line with the company’s aim to look forward to serving and reaching out to its investors by making mutual fund investing easy. “The accessibility and transaction capability of the investor would be highly enhanced even while traveling,” said Milind Bharve, MD HDFC Mutual Fund.
HDFC Asset Management Company Limited (AMC) is a joint venture between HDFC Limited and Standard Life Investments Limited (UK) -- HDFC oversees the management of the AMC.
HDFC AMC offers a range of mutual fund products and services and has accumulated Rs 75,406.10 crore of average assets under management (AUM) as on May 29 this year.
If performing these functions on your mobile was not enough, company officials maintained that investors can further view their account details and portfolio valuation as well. This apart, one can also request for account statements and check net asset values (NAV) of HDFC MF schemes.
HDFC MF is perhaps the first and only fund house to offer this facility to its investors.