Wiscon IPO

About Wiscon Company

Wiscon Industries, incorporated in September 2022 as the flagship consumer-electronics brand of the Sidhant Dalmia Group, began as a Delhi-based trading and distribution business and expanded in 2025 by acquiring Dalmia Technologies, adding LED-television manufacturing and planned PCB assembly capability. Its core business is supplying affordable consumer electronics under the Wiscon brand, with a portfolio spanning LED televisions, air coolers, washing machines and air conditioners, alongside third-party-branded electric scooters. Its primary segments are B2B distribution through dealers and distributors—which generated about 99% of standalone FY26 revenue—and direct-to-consumer sales through its website, supported by warehousing, logistics and third-party installation and repair services. Its expertise lies in sourcing and supply-chain management, dealer-channel development, product selection, inventory management, marketing and after-sales coordination across 22 states and three Union Territories. A distinctive strength is its emerging backward integration: Dalmia Technologies operates an Okhla facility and is establishing Surface Mount Technology lines to manufacture PCBs and LED televisions, intended to improve control over quality, costs and supply. Its important customers are primarily business buyers, including dealers, distributors and institutional or commercial purchasers, while individual consumers access its products through its online platform and retail channels. Wiscon engages customers through a value-focused product proposition, pan-India service support, responsive sales teams and a dual online-offline distribution model, addressing challenges of affordability, product availability, after-sales service and dependence on external suppliers in India’s competitive consumer-electronics market.