Riyaasat Lifestyle IPO

About Riyaasat Lifestyle Company

Riyaasat Lifestyle Limited, incorporated on October 23, 2021, in Ahmedabad, Gujarat, India, is a customized ethnic wear brand blending traditional Indian craftsmanship with contemporary design for men and women. Founded by Mr. Gaurang Galiya and his family, the company launched its first Exclusive Brand Outlet (EBO) in Ahmedabad on its incorporation date and has evolved from a single store to operating five EBOs across Gujarat, with four stores in Ahmedabad and one in Vadodara ranging from 1,790 to 9,419 square feet, while expanding its product portfolio from core ethnic wear to include fusion and Indo-Western styles alongside traditional offerings. Its core business focuses on ethnic fashion, with primary product segments for women including sarees, lehengas, gowns, Indo-Western wear, and suits, and for men comprising sherwanis, kurta pyjamas, Jodhpuri sets, and koti-sets, serving occasions from weddings to festive celebrations. Key areas of expertise lie in designing diverse styles, designs, sizes, and embroidery tailored to every occasion and customer preference, supported by unique strengths in sourcing high-quality fabrics from Gujarat, Uttar Pradesh, Maharashtra, and Karnataka, ensuring comfort, durability, elegance, and a perfect balance of tradition and modernity. Riyaasat serves customers through its website www.riyaasat.in and online platforms like Pernia's Pop-up, employing an operational philosophy emphasizing excellence, grace, grandeur, sophistication, personalized shopping experiences, and consistent brand visibility to meet diverse consumer desires in the ethnic wear market.